One of the most representative scenarios of the off-premises is the city centre of Milan; this area is basically characterized by events located inside the showrooms of the various manufacturers of furniture and industrial design objects, scattered along the nearby streets of San Babila up to via Turati. But it is not only the showrooms and shops that host the events of the off-premises, but also in Piazza Duomo are set up every year, tensile structures and temporary exhibitions as well as interactive environments freely usable by visitors. The University of Milan is also playing an increasingly central role in this area, as it organises a large number of performances, music and exhibitions on industrial design, but also on interior design and urban planning at its headquarters in Via Festa del Perdono.
Zone Tortona
Zone Tortona, during the event
In the district of Porta Genova, behind the train station, a series of events took shape on a few streets leading to the outside of the city, creating one of the youngest and most alternative areas of the Fuori Salone. In addition to Superstudio, the area has more than 60 locations and more than 150 exhibitors attend each year.
Lambrate Design District
One of the areas most in turmoil in recent years is the path of events that has been formed in the district of Lambrate. In 2010, a series of related events took place in this area, resulting in an unthinkable number of visits: 30,000 visitors in 6 days distributed in just 22 exhibitions. This success, which was achieved during the first edition of the event itself, led to hundreds of requests from as many exhibitors for the following year's edition. If the events in the areas of the city centre are characterized by established names and in the tortona area instead the environment is more alternative, in Lambrate exhibition spaces the concepts of creativity and experimentation prevail, combined with high quality and international style. Lambrate has confirmed itself year after year as a cult place for design lovers from all over the world. A district that is now well established within the Milan Design Week, the Lambrate district is synonymous with innovation, freshness and quality. It is an unmissable destination for all the enthusiasts and professionals who will participate in the Fuorisalone: 120,000 visitors have in fact trodden the ground of the Milanese area located north-east of the metropolis. Defined as the new Italian Brooklyn, Lambrate isolates us from the chaos of the city, to transport us to a neighborhood that smells of ideas and novelties among the three main streets of Via Massimiano, Via Ventura and Via Conte Rosso.
Brera
The Brera district has also achieved a leading role within the Fuorisalone district; this central area of the city, characterized by showrooms and organizers operating in the world of art and craftsmanship (but also design studios) has come to life in recent years, creating a real identification path supported by a territorial marketing operation called Brera Design District. The events also extend to streets near the Duomo of Milan and Castello Sforzesco.
Triennale di Milano
Italian design products exhibited at the Triennale during Design Week 2012, in the foreground is the armchair Joe di Poltronova.
During the Triennale Design Week it is also possible to discover, as a preview, the new annual edition of the Triennale Design Museum, which in 2013 reached its sixth edition: Design. The Influenza Syndrome, where the life of Italian design and influences transmitted and received from the post-war period to the present day is narrated.12] The meeting point of the Triennale, however, is a cultural point of reference within the Fuori Salone, but is characterized by events often related to music and aimed at a young audience, with evening hours and "party" opening or closing of the week, often linked to an aperitif offered by a famous Milanese sponsor.
Porta Romana
Since 2011, Porta Romana has also been part of the Fuorisalone circuit: Porta Romana Design has promoted a territorial marketing operation whose primary objective is to enhance the Porta Romana district; an area also characterized by different producers and events linked to the Milanese week.
Porta Garibaldi and Corso Como
Starting in 2012, the areas of Porta Garibaldi (renewed by the architectural complex of the Porta Porta Nuova Project and redesigned by the wider project of the Garibaldi-Repubblica area) and Corso Como are also taking on a new dimension in design. The area is bordering the Brera Design District and the area of the steam factory.
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